SEO which is an acronym for search engine optimization is a process of optimizing your content online in a way it stands out. This makes search engines like Google show at the top of the search rankings for a particular keyword. When you optimize your content right away, you will see your content ranking at the top of Google.
If you want your blog posts to rank in the search results, you should write content that matches what people are searching for. This is known as search intent, and if you satisfy the purpose of the searcher, you have done a perfect job as a blogger.
How do search engines work?
It is essential to understand how search engines work. The process is much more straightforward than you think. Search engines have bots which are also called spiders. They crawl the contents of a web page. After the crawling is done, Google uses that information and runs it through its secret algorithm to decide where to rank it in the search engine results pages.
If you have optimized your page correctly, the bots will index your webpage on the relevant keyword you want to target. This depends on the various algorithms of the search engines.
Quality is the key to proper SEO.
When you focus on creating great content and you have reader’s experience in mind, you end up writing posts that the search engine would love.
A great blog has certain qualities. For Example, your titles should be such that they help your potential readers know whether or not the post is right for them. If you implement the good formatting techniques for making it easy for your readers, you will end up making a good impression on them.
It comes down to priorities and when it comes to blogging, you ought to keep in mind that there is no end to all that one can do with their blog.
Your blog should be set up properly.
Better user experience is the key to ranking on Google and no matter how much you stuff your posts with keywords, if you have a website which loads slowly, Google won’t rank your webpage.
You should write a title that explains what your post is all about. Certain kinds of titles do better with readers. Your goal should be to write something that people will be inclined to click on. You should write something descriptive. It is your responsibility to ask yourself what would resonate with your readers. Formatting holds a great importance. You should break up posts into sections and use headers and sub-headers to describe what the section is all about. Write shorter sentences and shorter paragraphs. You should also use meaningful images, and videos.
Many people avail of the services of SEO Perth, which is a digital marketing agency that provides different types of SEO services to its clients.
Why should one learn SEO for bloggers?
If you are in the quest to get your website ranked on the very first page of Google and all the other search engines, you also need to have a very good knowledge of SEO. Optimizing your site for search engines is the best way to grow your traffic exponentially. Social media or paid ads might give you a spike or traffic; however, to sustain in this game for the long run, you should be very strategic.
Basic SEO terminology.
Following are some terms that you are going to hear a lot-
1. On-page SEO.
It is everything you do on your website, from using certain words in the content to all the technical aspects.
2. Off-page SEO.
It is everything you do to promote the website and improve its authority. It also includes getting backlinks from other authority websites.
These links act like votes that you receive from other websites. Google also considers these solid proof that your content is good enough to be ranked on top today. The more quality backlinks you have, the easier it will be for you to rank.
4. Black hat SEO.
It is a practice which violates Google’s policies, and it can get your site penalized. Black hat SEO may bring you short-term success.
5. White hat SEO.
It is the opposite of black hat SEO, and you should stick to this if you are in for the long run.
What are the search engine ranking factors?
The following are the search engine ranking factors-
1. Referring domains.
These are the other websites which link to your website, and if you have high authority domains linking out to you, this will only increase your website’s authority, but it will give you a chance to rank higher on the search engine.
2. Organic click-through rate.
It is defined as the number of times the searcher clicks on your webpage after searching for a keyword. If you have a high CTR, you can stay in the position you initially ranked for. You can also move up in the rankings.
3. Domain authority.
It is the authority of your domain that you built over time by getting all the quality backlinks and publishing high-quality content optimized for search.
4. Domain relevancy.
It means that your domain should have content related to your main topic. For example, if you have a travel blog, it will be easy for you to rank on the travel-related topics and if you start publishing new recipes, it will be harder to rank those in the search results.
5. Mobile usability.
It refers to how easy it is for you to use your website on mobile devices like smartphones and tablets. It also helps to improve the total load time of the blogs you create so that it loads faster. It is important to work on the overall user experience.
6. Dwell time.
It is the time a visitor spends on the website. Suppose your blog is ranked on the first page and any visitor clicks through your blog, he likes it and spends time surfing for other stuff on your blog. It increases the dwell time which ends up working in your favour.