Ecommerce sites are a huge part of the world economy, but they’re not without their challenges. You need to make sure your website is fast and easy to navigate, so that customers can find exactly what they want on your site. At the same time, you have to make sure that it looks good in various browsers and devices, which can be difficult if you haven’t done technical SEO before. In this post we’ll walk through some of the best practices for doing technical SEO for ecommerce websites so that your visitors can find what they need as quickly as possible!
Use Caching and CDN to Speed Up Ecommerce Site
Caching and CDN are two ways to speed up ecommerce sites.
Caching is a way to store static content like images and CSS files on your server, rather than downloading them from the web every time you need them. You can use browser cookies or browser history as a guide for this process, so you don’t have to do any extra work. This saves bandwidth and gives users faster access times when they’re browsing your site (assuming they’re connecting via a fast connection).
CDN stands for Content Delivery Network, which refers to distributing cached files across multiple locations so that users aren’t waiting too long for content related data like images or Javascript files. The idea behind using CDNs is that there will be less latency between when an ecommerce website receives an order request from their customers’ browsers versus having those requests go through the network directly—and thus reducing page load times significantly!
Make your templates mobile responsive
- Make sure your website is mobile responsive.
- Use a responsive template.
- Make sure your website is compatible with mobile devices.
- Use a mobile friendly website design and theme or use one of these templates: [mobile_friendly_template](https://www.themeforest.net/themes/mobile-friendly/)
- Mobile friendly responsive theme
Use a clean and simple website design
A clean and simple design is easier to navigate. A simple design makes it easier for users to find what they are looking for, read and understand.
A clean and simple website also has fewer moving parts, which means it’s easier to maintain over time. It will also be optimized faster because there aren’t as many variables that need to be taken into account during the process of optimization (such as having multiple languages).
Optimize product images for faster loading
If you want to speed up your website’s loading time, it is important to optimize the images used on your ecommerce website. The proper image format and size can increase the speed of a website by as much as 50%, so it’s essential that you use them correctly.
Image compression is also important for optimizing images for faster loading times. There are two types of image compression: lossy and lossless. Lossy means that some information is lost during processing; whereas lossless does not lose any data from the original file when saved into another format like PNG or JPG (JPEG).
Minify CSS, JS, and HTML files
Minification can be done automatically, manually or using a plugin. If you have an online store and are thinking about buying a product from us, we’d love to hear from you!
- Automatically Minify CSS, JS and HTML Files
- Manual Minification of CSS and JS Files
Upgrade the shopping cart to the latest version
You can also upgrade the shopping cart to the latest version.
- Make sure the shopping cart is up to date. You don’t want users to be able to purchase an item only to find out that it doesn’t work on their ecommerce platform or payment gateway. This will frustrate them and leave them feeling cheated, which will cause them not to return in future visits.
- Make sure your ecommerce platform is compatible with all of these things (and more):
- The latest version of Magento, Shopify and Woo Commerce are some of the most popular platforms for online stores today; if yours isn’t one of them yet then this may be something worth looking into!
Make sure you have these basics in place
As a business owner or technical SEO expert, you’ll want to make sure that your website has these basic elements in place:
- A clean and intuitive user interface. This includes having an easy-to-use navigation system, which allows users to quickly find the information they’re looking for. It’s also important that your site’s content is organized into clear sections and easy-to-follow links (such as “Category” and “Products”).
- A strong brand identity. Your website should reflect who you are as a company through its look, feel and tone of voice—and not just in terms of color schemes but also fonts and images used throughout the site itself (i.e., don’t use stock photography unless it communicates something specific).
Conclusion
Once you have these basics in place, you can start optimizing your site for search engines. You don’t need to use fancy tools or spend a lot of money on SEO. The best way is by going through the steps we have listed above and making sure that each of them has been addressed on your ecommerce website.
