How to do a Keyword Research?

How to do a Keyword Research?

A keyword study is a way to determine those search terms with the highest potential for your strategy depending on search volume in addition to conversion and competitiveness.

It’s among the most important planning tools that can be used for SEO strategies as well as Content Marketing. In the end, it’s how you identify opportunities for optimization and determine the priority of content creation.

A search for keywords typically starts with a list of keywords that are related to your industry brand, product, or brand.

There are a lot of ideas to be found in Google Analytics and Google Search Console that we have previously talked about, as well as keywords tools, which we’ll explore further below.

Then, the list has to be arranged. It is possible to separate the most frequently used terms throughout the sales funnel, and then sort the list according to the most effective strategy. Let’s suppose you’ve just created your blog and you’ve identified the key word which will bring the highest traffic to your site.

It is possible to start there and then create a blog post that is specifically designed for this keyword to get more people to click. In the next step, you’ll know the meaning of keywords and the type of keywords you can use.

What are the key words?

Keywords are the method by which users answer their queries and are the ones that trigger indexed pages of the search engine.

google keyword search

When a person searches for a specific phrase, Google looks for the most appropriate matches within its page index, and then shows these results. The order of their appearance is a consequence of the ranking factor as previously described. Keywords are therefore essential for SEO strategies because they provide information about what our customer persona is seeking.

They establish the goal of optimizing a website to ensure that Google indexes it in accordance with its content. It shows it to people looking for information on that subject and also ensures that the content is of high quality.

It’s crucial to be aware that Google makes use of artificial intelligence to comprehend the purpose behind searching, the method by which humans communicate, as well as the different variations in a particular phrase. It means that when your goal is to make your blog entries more optimized to “carry-on luggage”, for instance, you don’t have to think about including the exact wording in your post and even less repeat the phrase over and over.

It is possible to use synonyms for example “cabin baggage” or “hand luggage” that will produce an engaging and diverse text. Even if the user enters the wrong word or in a different way, Google will understand the intent of the searcher and show your site to them.

Therefore, you don’t have to be concerned about a phrase’s match.

Types of search terms

During the process of purchasing individuals can use various kinds of search options to answer their concerns.

In order to develop your SEO and strategies for content, it is important be aware of the motive behind each search in order to ensure that you are aligning what users are looking for with what your company can provide to them.

Let’s look at the principal types of search.


Search queries that are navigational occur when users already know the exact website they’re searching for and won’t alter their destination.

It’s like they use Google to find a shortcut instead of keeping a full URL or searching for suggestions that are related to the website.

navigation search


Transactional search queries are often related to purchases. For instance, users could be seeking to purchase an item, locate the address of a shop or even search for prices.

This kind of search is advantageous as it could be directly connected to a salesince the customer is already in an advanced stage in the process.

transactional search


Informational search terms are used those that are used by users to find details on a topic brand, product, or.

At this point, they do not know what they’re looking for since they’re just in the beginning of the purchasing process.

Informational search queries


Local search queries include the element of geography, which is within a specific area.

They could be people looking for cinemas, restaurants hotels, stores and schools or offices in addition to other establishments with physical presence.

local search

Other search types

There are other types of searches the user can conduct for example:

  • news;
  • institutional;
  • music;
  • academic;
  • punctual information (weather, date, etc. );
  • images;
  • videos.

You will notice that for each kind of search, Google continuously tries to give more specific results.

When you search for products (transactional) We receive deals via Google Shopping. If you search for a specific track, the results will include the lyrics as well as a music video that is uploaded to YouTube. The aim is to enhance the user experience by providing more precise and agile results for the users.

Keywords are the types of keywords.

  • In addition to the kinds of search, we must consider the kinds of keywords utilized to search for results on the internet.
  • There are two kinds of terms: head tail and long tail.
  • They are the two extremes you see in the picture below. They represent different stages in the process.
  • The further to the right of where the keyword is located, the more precise it is to a buyer close to the decision to purchase.
  • To implement for an SEO strategy, it is essential to utilize both kinds of keywords in order to connect with potential clients throughout the course in the procedure.

long-tail and head-tail keyword

We’ll now examine every type.

Head Tail

Keywords for Head Tails are general, generic, and typically utilized in the beginning of the buying process. Right now consumers don’t know what they’re looking for so they start with this kind of search. However, they can later become more specific.

Typically, the terms associated with head-tails are large in volume, which results in lots of traffic but they also reach a large audience, but with very little conversion potential.

They also have to contend with many competitions to be the best search position and this makes getting a top ranking more challenging.

Examples are:

  • Marketing;
  • Personal marketing;
  • Digital Marketing;
  • Marketing for business;
  • Marketing that is traditional.

Long Tail

The longer-tail keyword is more exact and usually employed towards the end to complete the task.

The client has already done their research on the requirements to satisfy their requirements, and are aware of the options offered, but look for information prior to making a final choice.

Contrary to the head-tail the long-tail keywords do not typically attract as much attention as they’re less frequently searched for.

However they can also draw users further into the buying process, and also greater conversions.

Furthermore because of lower competition, a better position is much easier to attain.

If an individual would like to know more about Digital Marketing, for example you can seek out specific words related to the subject.

The precise meaning of the definitions will depend on the problem that the person has to solve, such as:

  • Prices for Digital Marketing consulting services;
  • Where can I enroll in a Digital Marketing course;
  • The average wage is for digital marketing professionals.

Keyword tools

Do you need assistance to identify words and determine the most profitable opportunities? That’s where tools for keyword research can help.

They are crucial to plan the SEO strategy since they can help you find new keywords that are interesting, know the potential and competition that each has, then then organize them according to their SEO importance.

There are many tools to accomplish this that are both paid and free.

The free tools can assist in performing specific searches, such as:

  • Google Ads Keyword Planner to determine the amount of search traffic and the cost per click
  • Keyword Tool and Ubersuggest to make lists of keywords to be used;
  • Google Search Console to determine if words that are being used already to direct traffic to websites and other opportunities.
  • Google Trends To identify trends in search by thematic.

Google Ads keywords planner is as shown in the following image:

Google Ads keywords planner

Paid tools are comprehensive and feature strong keyword search capabilities.

They provide phrases based on the volume of clicks and difficulty to rank as well as other factors. The principal platforms include:

  • SEMrush (starting at US$99.95/month);
  • Ahrefs (starting at US$99/month);
  • Moz Keyword Explorer (starting at US$ 99/month).

This is an example phrase query on SEMrush:

semrush keyword tool

It is possible to access certain resources no cost, but a premium plan lets you take all the benefits from the system.

Content length

  • Content’s length usually determines its ranking, however it’s not an integral ranking element to be considered in an algorithm.
  • More lengthy pieces tend to be fuller, contain more information and get deeper into the subject. In turn, they are better able to answer user questions.
  • However, this isn’t an ideal situation. For any given customer or topic the best length for your content will differ.
  • Here at Rock For instance we publish extremely in-depth articles, such as this one.
  • It’s a broad keyword that is battling many competitors and receiving a large number of queries, which requires very thorough content.
  • However writing a blog about the blocked activities on Instagram is much more precise and has the least amount of hits and competition, so it is likely to be less long and more concise.
  • In this way, the best length is that which most effectively answers the user’s query..

The number of posts

Publishing volume also tends favor classification, because as the greater amount of content that you create more likely that you will rank highly.

However, you cannot just concentrate on the amount of posts, can you?

You must ensure that you are able to find an equilibrium between frequency and quality.

It’s not worth publishing hundreds of articles that don’t have any relevance and do not answer the user’s questions In fact this is unproductive.

Additionally, having a massive amount of posts on your blog when you begin your blog but then not keeping it up-to-date isn’t beneficial.

Content creation must be a continuous process to ensure that you are attracting the attention of a loyal customer base and demonstrate to Google that your content is relevant and up-to-date.

Similar to the number of posts aren’t ideal, neither is the frequency. It is important to determine the topic you and your customer personas require and evaluate the ability of your company to create this kind of content.

One of the most crucial things to keep in mind is that quality and quantity can be a team!

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