According to rumors, Google is shifting its strategy for augmented reality and dividing its efforts between two teams: Devices & Services and Platforms & Ecosystems. Devices & Services, headed by Rick Osterloh, will be in charge of the AR glasses project and consumer products like the Pixel and Nest brands. Platforms & Ecosystems, under the direction of Hiroshi Lockheimer, will manage partnerships, such as the recent agreement with Samsung to create Android-powered AR headsets. Get More Tech News at premobiles.com.
Devices & Services
According to rumors, Google is shifting its strategy for augmented reality and dividing its efforts between two teams: Devices & Services and Platforms & Ecosystems. Devices & Services, headed by Rick Osterloh, will be in charge of the AR glasses project and consumer products like the Pixel and Nest brands. Platforms & Ecosystems, under the direction of Hiroshi Lockheimer, will manage partnerships, such as the recent agreement with Samsung to create Android-powered AR headsets.
Following the recent restructuring of Google’s AR initiatives and the departure of VP Clay Bavor, it appears that the corporation is eager to realize a return on all of its AR investments. Google aims to increase the integration of augmented reality (AR) into its services rather than just sticking with headsets. The company’s AR glasses concept, which we first saw last year, is simply incredible.
Numerous Google services
Numerous Google services already use augmented reality (AR); the finest examples are Google Maps and Translate. The business also has experience creating hardware tailored for augmented reality, and despite Google Glass’ abject failure as a consumer product, the 2.0 version is still in use in a number of different sectors.
It’s still unclear if Google will be able to defeat the competition and its own past with Google Glass.
Many refer to it as “mixed reality.” Some people call it “extended reality.” Although Mark Zuckerberg attempted to refer to it as the Metaverse. His efforts have not been successful. However, Google has been devoted to experimenting in this space. Even if it has had to rethink its hopes for a fully functional first-party headgear a few times. While Google’s lunch is being eaten by Oculus Quests and Microsoft HoloLenses. The business is also being forced to reduce and reorganize its personnel in order to meet new goals. Yes, Google is still interested in augmented reality. But if recent rumors are to be believed. It will be approaching the technology from two completely distinct angles.
The latest information was provided by a tipster to 9to5Google who claims that Platforms & Ecosystems and Devices & Services will now contain Google’s AR group.
AR glasswear project
Under the leadership of Rick Osterloh, the latter division has evolved to success by producing original consumer. Hardware for the Pixel and Nest brands. It’s also the team working on an AR glasswear project with some new workers from North. That will undoubtedly draw similarities to the early Google Glass from a decade ago.
Given Google’s most recent agreement with Samsung to collaborate on Android-powered extended reality headsets, the other half of the company splitting to Platforms & Ecosystems makes sense. This is likely in line with how Google distributes. Its other operating systems to manufacturers for use across TVs, phones, Chromebooks, and (especially) smartwatches. On this end, Hiroshi Lockheimer will be in charge.
Following news of Google VP Clay Bavor’s publicly stated departure, there is a rumored shift. Leading Google Labs, Bavor managed projects in a variety of fields, such as the moonshot incubator Area 120 and in augmented reality. Of which the business-oriented Project Starline videoconferencing solution was a standout. On an AI startup, the departing executive will collaborate with Bret Taylor. A former CTO of Meta and co-CEO of Salesforce. The remaining Area 120 initiatives, meanwhile, have been refocused on practical applications of AI.
If this move indicates anything, it’s that Google’s augmented reality initiatives are secure within the organization. Even though the division seems to show that the business is growing restless with monetization. Although “ski goggles” are reportedly in the works. Google isn’t just interested in headgear as it modifies its services for usage in extended reality settings. But it’s up to fate whether Google’s fresh focus on AR can totally escape. The shadows cast by cutting-edge rivals as well as its own past with Google Glass.